Tag: saas
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Product Engagement
Product engagement is the measure of how much the users interact with your product. Product-led and software-as-a-service (SAAS) products can have thousands to millions of users using the product. The quantified data of how many users and how often they use the product is the product engagement. What is the importance of product engagement? Simply…
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Customer Activation
Customers might pay for your product at first. But often it is the case for product-led companies that they do not use the product at all or might use a minimal part of the product. These customers are at the risk of churn. This is more serious for the products who charge annual subscription charges.…
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Understanding the SaaS Customer Lifecycle
Software-as-a-service (SaaS) is on a rise. This is because SaaS products are flexible to use in terms of pricing. A typical SaaS product works on a monthly or annual subscription and is based upon the usage of customers. What is a SaaS Customer Lifecycle? A customer lifecycle for a software-as-a-service product is the continuous journey…