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Freemium model
A freemium model is an acquisition strategy used by companies where it allows users a basic version of a product to be used for free forever. What is the goal of a freemium model? The term freemium is the combination of “free” and “premium”. This model essentially includes a basic version of the product where…
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Why Nvidia is rising?
Nvidia’s market cap crossed $3Tn in June 2024 joining the league of Apple and Microsoft. It is 10 times the market cap from December 2020. What does Nvidia do? It is imperative to know what Nvidia does before delving into the reasons why its market cap has risen so quickly in the past few months.…
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The global semiconductor industry scenario
Semiconductor is, hands down, one of the world’s most crucial products. Right from mobile phones to automotive, semiconductor chips are important. The world would stop without semiconductors. The semiconductor supply chain in the world is a very complex one with the involvement of a lot of geopolitics. Huge dependency on Taiwan The world is unequally…
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Dynamic pricing
Have you ever tried booking the same hotel at different times? Have you ever checked flight tickets for the same flight on different days? If yes, you might have noticed the pricing for the same service was different at different times. This is dynamic pricing used by businesses, especially in the hospitality and travel industries.…
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Inflation and interest rates
Inflation and interest rates are closely related. They are very common macroeconomic indicators that are tracked by economists. Interest rates are one of the measures that economies leverage to keep control of inflation. Higher interest rates When a nation’s central bank increases the interest rates, it becomes less motivating for businesses and consumers to borrow…
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How are currency rates decided?
Ever wondered how the rate of the rupee against the dollar is decided? Why do all the currency rates fluctuate all the time? Why are the rates of different currencies different from other currencies? The currency exchange rates are determined by foreign exchange markets or Forex. What is the foreign exchange market (Forex)? Forex is…
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Why is the dollar the reserve currency?
Have you ever seen what most of the global products are priced in? It is in dollars. It is the most widely used currency in the foreign trade. Most of the countries in the world have significant forex reserves in dollars as compared to other currencies. Strongest economy post the world wars The First and…
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How do you decide product pricing?
Product pricing is the direct factor that shapes your revenues and profits. Pricing a product involves decisions based on the value to the customers, cost to the company, and competition. Here’s a step-by-step guide to pricing your product. Understand value to customers To calculate the value delivered by a product, you need to assess the…
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How to write effective cold emails
It is not easy to get customers in the early days of a startup. It is often an experiment to find the best way to get customers. Email marketing is one of the successful ways when it comes to business-to-business marketing. How to write an effective cold email? I have written 1000s of cold emails.…
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Service business to product transformation
Starting a service company can actually be a better starting point to build a product-based firm. They are relatively easy to start, with lower initial costs. They are flexible and focus on purely generating revenue from the start. Service can lead to a path in building a product company Understanding customer needs You interact with…