Tag: product development

  • Product positioning

    How do you decide to purchase clothes from a particular fashion brand? How do you decide which laptop to buy? This essentially depends upon your previous experiences with the product, your thoughts about how the product is, and the things you have heard from others regarding it. What is product positioning? Product positioning is the…

  • Minimum viable product (MVP)

    Post the prototype stage in the product development process, the minimum viable product (MVP) is meant to test of product’s ability to solve a problem. Making hypothesis A startup is nothing but a solution to a problem of a customer. Naturally, the starting up process starts with finding a pain point of a customer/s. When…