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Porter’s five forces
Thousands of startups are started and shut down every year. Though every industry in which they operate is different, the basics of drivers to making profits remain the same. Porter’s five forces is a model that analyses competition and helps determine an industry’s weaknesses and strengths. This model recognizes looking beyond the direct competition that…
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How does venture capital work
Venture capital is the investment made in high-growth potential startups and growing companies where regular banking institutions are shy of investing. The venture capital is on a broad level worked out in three processes. Fundraising Venture capital firms are responsible for the end-to-end ownership of the funds. VC firms do not have the required funds…
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How do movies make money?
Entertainment and film is the most glamorous industry of all. We always see the popular stars on red carpets, in the news, in publicities, and in controversies as well. But one thing – they are never out of focus. The film industry carries a huge following behind it. But at the very core, it is…
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Product Engagement
Product engagement is the measure of how much the users interact with your product. Product-led and software-as-a-service (SAAS) products can have thousands to millions of users using the product. The quantified data of how many users and how often they use the product is the product engagement. What is the importance of product engagement? Simply…
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Customer Activation
Customers might pay for your product at first. But often it is the case for product-led companies that they do not use the product at all or might use a minimal part of the product. These customers are at the risk of churn. This is more serious for the products who charge annual subscription charges.…
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Understanding the SaaS Customer Lifecycle
Software-as-a-service (SaaS) is on a rise. This is because SaaS products are flexible to use in terms of pricing. A typical SaaS product works on a monthly or annual subscription and is based upon the usage of customers. What is a SaaS Customer Lifecycle? A customer lifecycle for a software-as-a-service product is the continuous journey…
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The Product Placement Strategy
The product placement in a retail store has a major influence on the sales of the store. This is because it matters in the decision of a customer to buy a product. Typically, products in the retail stores have a limited life. Hence, the success of these products, especially the fast moving consumer goods, depends…
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Loss leader strategy
What is a loss leader strategy? Loss leader strategy is a business tactic in which companies sell a product at very cheap or free to attract a large number of customers or to cross-sell other high-margin products. This strategy is generally used by businesses to capture a new market or as a starting point to…
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Startup mafias
Why is it called a “startup ecosystem”? The success of a startup ecosystem is when everyone grows together. The creation of startup mafias is a sign of a positively growing economy. Startup mafias are a term used for a company’s alumni network who have created successful companies. A startup becomes successful when the founders, investors,…
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Product positioning
How do you decide to purchase clothes from a particular fashion brand? How do you decide which laptop to buy? This essentially depends upon your previous experiences with the product, your thoughts about how the product is, and the things you have heard from others regarding it. What is product positioning? Product positioning is the…