What is customer delight? And how is it different from customer satisfaction?
Customer Delight
A good publicity for the product occurs when you bring a smile on a customer’s face. Customer delight happens when you provide something more to the customer apart from the basic proposition of your solution.
It is not the same as customer satisfaction
Customer satisfaction is when you deliver what you promised the customer and meet their expectations. Customer delights when you deliver what you promise and provide extra value to them. In short, you exceed customer expectations in this case and make a lasting positive impression.
Some good ways to delight customers can be quick and exceptional support, acting upon the customer queries quickly, etc. To under-promise and then over-deliver.
Why is customer delight important?
Because it eventually strengthens the brand.
- Increased loyalty
- Positive reviews and publicity
- Increased lifetime value of customer
Conclusion
Making a lasting impression is what will make you stand apart from your competitors, no matter how big and strong the competitor is. In the end, people buy products from people. Thus keeping this aspect, and building a very people-centric experience, and exceeding their expectation will always help in the longer term.
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