Category: Startups
-
How to write effective cold emails
It is not easy to get customers in the early days of a startup. It is often an experiment to find the best way to get customers. Email marketing is one of the successful ways when it comes to business-to-business marketing. How to write an effective cold email? I have written 1000s of cold emails.…
-
Porter’s five forces
Thousands of startups are started and shut down every year. Though every industry in which they operate is different, the basics of drivers to making profits remain the same. Porter’s five forces is a model that analyses competition and helps determine an industry’s weaknesses and strengths. This model recognizes looking beyond the direct competition that…
-
How does venture capital work
Venture capital is the investment made in high-growth potential startups and growing companies where regular banking institutions are shy of investing. The venture capital is on a broad level worked out in three processes. Fundraising Venture capital firms are responsible for the end-to-end ownership of the funds. VC firms do not have the required funds…
-
Startup mafias
Why is it called a “startup ecosystem”? The success of a startup ecosystem is when everyone grows together. The creation of startup mafias is a sign of a positively growing economy. Startup mafias are a term used for a company’s alumni network who have created successful companies. A startup becomes successful when the founders, investors,…
-
Business risks associated with early-stage startups
Starting a business is not easy. 90% of the startups fail. Though there are a number of risks associated with a business, some risks are more common in the early days of a startup. Mitigating these risks can lead to a higher probability of the startup surviving. Market risk When you build a product, what…
-
What is Venture Capital?
All the large corporations we see today have started small with disruptive and huge potential ideas. And it requires money to execute these ideas to manifest into the great products and companies that we see. Venture Capital Venture capital is a private equity that invests in emerging startup companies. These startup companies may or may…
-
Startup funding winter: Blessing in disguise
In 2021, the startup funding in India peaked at $37 billion. After this peak, however, it steeply decreased in the following time period. In the January to July 2023 period, the number was $4.4 billion. This reduction is due to the gloomy macroeconomic environment of the world. But the fact is startups are finding it…
-
Startups: The India Opportunity
The Indian Economy The future belongs to India. World Bank projects the Indian economy to grow to $30 Tn by 2050. How will India achieve this number? Well, let’s first understand what factors a country’s economy, or the Gross Domestic Product (GDP) of a nation depends upon. In order for India to achieve this economic…