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Category: Business

  • Dynamic pricing

    Have you ever tried booking the same hotel at different times? Have you ever checked flight tickets for the same flight on different days? If yes, you might have noticed the pricing for the same service was different at different times. This is dynamic pricing used by businesses, especially in the hospitality and travel industries.…

  • Service business to product transformation

    Starting a service company can actually be a better starting point to build a product-based firm. They are relatively easy to start, with lower initial costs. They are flexible and focus on purely generating revenue from the start. Service can lead to a path in building a product company Understanding customer needs You interact with…

  • How do movies make money?

    Entertainment and film is the most glamorous industry of all. We always see the popular stars on red carpets, in the news, in publicities, and in controversies as well. But one thing – they are never out of focus. The film industry carries a huge following behind it. But at the very core, it is…

  • The Product Placement Strategy

    The product placement in a retail store has a major influence on the sales of the store. This is because it matters in the decision of a customer to buy a product. Typically, products in the retail stores have a limited life. Hence, the success of these products, especially the fast moving consumer goods, depends…

  • Loss leader strategy

    What is a loss leader strategy? Loss leader strategy is a business tactic in which companies sell a product at very cheap or free to attract a large number of customers or to cross-sell other high-margin products. This strategy is generally used by businesses to capture a new market or as a starting point to…

  • Digital transformation: A Necessity for legacy companies

    Digital Transformation The combination of customer needs and innovation is the formula for disruption. Today is the world of technology. Legacy companies are at risk of digital disruptions. With new cutting-edge technologies emerging every day, and new businesses with technology enabled right from their start, legacy companies are vulnerable to losing the market. To be…

  • The $69 Bn Microsoft Activision Acquisition

    Microsoft acquired Activision Blizzard at $69 billion. This is the largest deal in the tech world. Why did Microsoft acquire Activision? Gaming market scenario The gaming market in which Microsoft competes is the gaming consoles. Here it has a tough fight with Sony. Microsoft’s Xbox competes with Sony’s Playstation. But if we see the gaming…

  • What is ARM? – The largest IPO 2023 debutant company

    What is ARM? What exactly it does do? Not a well-known name, but how it is a super important player in the semiconductor chip supply chain? ARM (prev. Advanced RISC Machine) Arm designs architecture for CPUs. These designs are then used by chip makers like TSMC, and Samsung, as well as chip designers like Apple,…

  • Customer delight

    What is customer delight? And how is it different from customer satisfaction? Customer Delight A good publicity for the product occurs when you bring a smile on a customer’s face. Customer delight happens when you provide something more to the customer apart from the basic proposition of your solution. It is not the same as…

  • Twitter vs Threads

    Meta’s Threads became the fastest-growing app of all time. It acquired 100 million users in the first five days of its launch. To compare, its competitor Twitter took five years to reach the same number. Social media is a zero-sum game. All the players compete for the limited attention span of the users. Going to…