Category: Product management

  • AI Washing: Is Your Product Really ‘AI-Powered’?

    Introduction The term “AI-powered” is everywhere—from SaaS tools to smart toothbrushes. But how many of these products actually use artificial intelligence? Enter AI washing—the practice of overstating or misrepresenting a product’s AI capabilities to attract investors, customers, or hype. This deceptive trend is spreading fast: As a product leader, how do you spot AI washing—and…

  • Automating Product Operations with AI: The Ultimate Guide for 2025

    Introduction Product operations (Product Ops) is the backbone of efficient product management—ensuring smooth workflows, data-driven decisions, and cross-functional alignment. But with growing complexity in product development, manual processes are becoming unsustainable. Enter Artificial Intelligence (AI). From automating backlog prioritization to predicting customer churn, AI is revolutionizing Product Ops. The big question: How can product teams…

  • Will AI Replace Product Managers? The Future of Product Management in the Age of AI

    Introduction Artificial Intelligence (AI) is transforming industries, automating tasks, and reshaping job roles. As AI-powered tools like ChatGPT, Midjourney, and automated analytics platforms gain traction, product managers (PMs) are left wondering: Will AI replace product managers? The short answer? No—but it will change how they work. In this blog, we’ll explore: Let’s dive in! How…

  • Personalization at Scale with AI: The Future of Product Management

    In today’s hyper-competitive digital landscape, personalization is no longer a luxury—it’s a necessity. Customers expect tailored experiences, and businesses that fail to deliver risk losing engagement, loyalty, and revenue. But how can product managers achieve personalization at scale without sacrificing efficiency? The answer lies in Artificial Intelligence (AI). In this blog, we’ll explore how AI-powered…

  • AI-Powered Product Discovery & Ideation: The Future of Smarter Product Development

    Introduction In today’s fast-moving tech landscape, product managers (PMs) face immense pressure to innovate quickly while minimizing risk. Traditional methods of product discovery and ideation—customer interviews, surveys, and manual market research—are time-consuming and often biased. Enter AI-powered product discovery. With advancements in generative AI, machine learning (ML), and predictive analytics, PMs can now automate insights,…

  • Freemium model

    A freemium model is an acquisition strategy used by companies where it allows users a basic version of a product to be used for free forever. What is the goal of a freemium model? The term freemium is the combination of “free” and “premium”. This model essentially includes a basic version of the product where…

  • How do you decide product pricing?

    Product pricing is the direct factor that shapes your revenues and profits. Pricing a product involves decisions based on the value to the customers, cost to the company, and competition. Here’s a step-by-step guide to pricing your product. Understand value to customers To calculate the value delivered by a product, you need to assess the…

  • Product Engagement

    Product engagement is the measure of how much the users interact with your product. Product-led and software-as-a-service (SAAS) products can have thousands to millions of users using the product. The quantified data of how many users and how often they use the product is the product engagement. What is the importance of product engagement? Simply…

  • Customer Activation

    Customers might pay for your product at first. But often it is the case for product-led companies that they do not use the product at all or might use a minimal part of the product. These customers are at the risk of churn. This is more serious for the products who charge annual subscription charges.…

  • Understanding the SaaS Customer Lifecycle

    Software-as-a-service (SaaS) is on a rise. This is because SaaS products are flexible to use in terms of pricing. A typical SaaS product works on a monthly or annual subscription and is based upon the usage of customers. What is a SaaS Customer Lifecycle? A customer lifecycle for a software-as-a-service product is the continuous journey…